10 Social Media Platforms Explained in 10 Minutes

July 16th, 2015 — 7:22pm

So you’re beginning to understand the benefits that social media can bring to your business, but are just not sure where to start or which platform(s) will best support your sales, marketing, customer service, technical support, public relations and other business marketing initiatives. The thing to keep in mind about platforms is this: no one […]

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Social Media and Mobile Marketing are Right Here, Right Now. Don’t Believe me? Just Watch.

March 19th, 2015 — 1:20pm

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Q&A: Frequently Asked Questions About LinkedIn

February 17th, 2015 — 3:44pm

Q.  I have a professional profile on LinkedIn and have connected with a few friends and colleagues. Now what?  A. Well done! With more than 332 million members, LinkedIn is THE top social network for business. Networking on LinkedIn will help you build your online visibility and expand your connections.  Here are some tips: When […]

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A Social Media-Inspired Wall of Love

December 23rd, 2014 — 2:32pm

There are times when it seems like social media was created specifically for celebrity selfies, silly pet antics and mundane daily activities, such as check-ins at the local coffee chain. If you’ve lost interest in what’s happening on your Facebook or Twitter feed, here’s a heartwarming story to restore your faith in the power of […]

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B2B and Social Media: It’s Not Just a Consumer Thing

September 3rd, 2014 — 1:13pm

If your company is B2B and you think that your customers are not on social media, think again. Some 74% of all Americans are active on at least one social network. In fact, the three most popular B2B social media marketing platforms are LinkedIn (91%), Twitter (85%) and Facebook (81%). Until recently, B2B businesses were […]

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Learning Twitter: A Senior ‘Aha Moment’

July 30th, 2014 — 11:53am

We love this video “Teaching Social Media to Old People: Twitter” by David Deutsch. In less than 10 minutes he explains Twitter to one of his senior clients, a gentleman who has no previous knowledge of the joys of microblogging, hashtags and follows. Wait for the ‘Aha Moment’ when it all registers. Priceless. Can’t view […]

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Radio Interview: Raleigh Gerber talks about social media on Critical Mass for Business

July 18th, 2014 — 5:45pm

On Wednesday, July 16, I has the pleasure of being a guest on Ric Franzi’s Critical Mass for Radio Show. Here’s a description of the session, along with a link to the podcast: Welcome to the world of social media! Social media specialist and founder of Turn Up the Volume, Raleigh Gerber joined our show to […]

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Q&A: Why should my company use social media for business?

July 18th, 2014 — 5:38pm

The very real fact is that your customers are using social media platforms already. They are using them in staggering numbers. If your company is not using social media for marketing, to listen to your customers, or to share information, you’re missing out on the biggest, most popular channel there is. Social media can help […]

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It’s Time to Invest in Social Media Like You Believe It

July 18th, 2014 — 5:33pm

The vast majority of marketers report that they are using social media. On closer inspection, however, most of this activity is directed towards maintaining a Facebook page or purchasing ads on a social media platform. Self-promotion about your great product or service in social media streams can be equated to ‘traditional’ interruptive ads, and not […]

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Before You Start Social Media: READ THIS FIRST

May 29th, 2014 — 6:51pm

Social Media doesn’t come with a manual, but if it did, we would include a “READ THIS FIRST” section and it would say: “Don’t Dive in Without a Plan.” Lack of planning is probably the worst mistake a company can make. In a rush to establish a social media program, some marketers sign up for […]

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