TurnUpTheVolume on the Move

February 3rd, 2014 — 8:35pm

Hello OC! After losing the battle with the 405 Freeway for more than 15 years, I’m headed to Orange County. Starting Feb. 10 I’ll be based in Aliso Viejo, offering the same award-winning social media strategy, training, program development and management (dba TurnUpTheVolume) that I’ve been providing for the past six years. This move will   [Read more...]

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Hide, Delete or Ban? What to do when Haters Invade Your Facebook Fan Page

September 25th, 2013 — 4:17pm

If you’re an admin or community manager for a Facebook business page, chances are it’s happened to you. While monitoring notifications and posts, you come across a comment from a hater, shameless self-promoter, or just plain nut job. Before you panic, here are some options on how to handle negative or inappropriate posts. First, you   [Read more...]

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What a Real Relationship in Social Media Should Look Like

May 23rd, 2013 — 6:32pm

by Anum Hussain, re-post from HubSpot The promise of social media was once “one-to-one engagement” and “relationship building” … but somehow “building a relationship” in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted. How the heck did this happen? In the “offline” world, the “spray and pray”   [Read more...]

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What Story is Your LinkedIn Profile Picture Telling?

January 30th, 2013 — 4:31pm

If you’re a LinkedIn user and don’t have a profile picture, read the rest of this post and then go upload one NOW. With more than 175 million users, LinkedIn is the world’s largest business network, and a place to stand out, not hide in the shadows. When you’re at a business function–whether it be   [Read more...]

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B2B Social Media: Tips to Make the Uninspiring Exciting

January 8th, 2013 — 4:43pm

Here’s a news flash. Your business is exciting. No matter what you do, someone in the world thinks it’s important. As business communicators, we’d all like to have a high profile client like Starbucks or Nike -  that sounds like fun, right? But what if your client is a B2B company that does not sell   [Read more...]

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Starting a Social Media Program in 2013? Read This First!

December 31st, 2012 — 3:02pm

Social Media doesn’t come with a manual, but if it did, I would include a “Read This First!” section and it would say: “Don’t Dive in Without a Plan” Lack of planning is probably the worst mistake a company can make. In a rush to establish a social media program, some marketers sign up for   [Read more...]

1 comment » | Social Media

LinkedIn ‘Endorsements’ — What Were They Thinking?

October 4th, 2012 — 7:54pm

I’d like to know who the Einstein is over at LinkedIn that came up with the ‘Endorsements‘ feature that debuted on Sept. 24th? For those of you who are unfamiliar with this new time-waster, let me enlighten you. LinkedIn members now have the option to ‘endorse’ their connections’ skills. So, for example, if my connection   [Read more...]

8 comments » | Social Media

It’s Time to Get Seriously Social

October 4th, 2012 — 1:06pm

Social media has matured into a credible business communications tool. Guest Post by Gail Miller, Director of Marketing, Toshiba America Information Systems Inc., Telecommunication Systems Division Excerpted from a speech given at a July 2012 Business Leader Top 300 Small Businesses dinner “If you think social media is just a playground for egocentric banter, it’s   [Read more...]

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A Social Media Specialist? Really?

July 24th, 2012 — 7:51pm

I’m often referred to as a Social Media Specialist, and it’s term I’m not comfortable with. Don’t get me wrong, I’m flattered that my clients and colleagues respect my level of knowledge about social media practices. I have helped my clients launch and nurture many successful social media campaigns, and am proud of it. Today   [Read more...]

2 comments » | Social Media

Why We {HEART} Wildfire for Social

February 29th, 2012 — 4:24pm

I just got off the phone with the people at Wildfire — again, maybe the tenth time. In case you’re unaware, Wildfire is a paid online tool for creating promotions, such as contests, sweepstakes, coupon deals, etc., on social networks. With Wildfire you have several options. They will  create a custom white label campaign for   [Read more...]

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