B2B and Social Media: It’s Not Just a Consumer Thing

September 3rd, 2014 — 1:13pm

If your company is B2B and you think that your customers are not on social media, think again. Some 74% of all Americans are active on at least one social network. In fact, the three most popular B2B social media marketing platforms are LinkedIn (91%), Twitter (85%) and Facebook (81%). Until recently, B2B businesses were   [Read more...]

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Learning Twitter: A Senior ‘Aha Moment’

July 30th, 2014 — 11:53am

We love this video “Teaching Social Media to Old People: Twitter” by David Deutsch. In less than 10 minutes he explains Twitter to one of his senior clients, a gentleman who has no previous knowledge of the joys of microblogging, hashtags and follows. Wait for the ‘Aha Moment’ when it all registers. Priceless. Can’t view   [Read more...]

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Radio Interview: Raleigh Gerber talks about social media on Critical Mass for Business

July 18th, 2014 — 5:45pm

On Wednesday, July 16, I has the pleasure of being a guest on Ric Franzi’s Critical Mass for Radio Show. Here’s a description of the session, along with a link to the podcast: Welcome to the world of social media! Social media specialist and founder of Turn Up the Volume, Raleigh Gerber joined our show to   [Read more...]

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Q&A: Why should my company use social media for business?

July 18th, 2014 — 5:38pm

The very real fact is that your customers are using social media platforms already. They are using them in staggering numbers. If your company is not using social media for marketing, to listen to your customers, or to share information, you’re missing out on the biggest, most popular channel there is. Social media can help   [Read more...]

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It’s Time to Invest in Social Media Like You Believe It

July 18th, 2014 — 5:33pm

The vast majority of marketers report that they are using social media. On closer inspection, however, most of this activity is directed towards maintaining a Facebook page or purchasing ads on a social media platform. Self-promotion about your great product or service in social media streams can be equated to ‘traditional’ interruptive ads, and not   [Read more...]

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Before You Start Social Media: READ THIS FIRST

May 29th, 2014 — 6:51pm

Social Media doesn’t come with a manual, but if it did, we would include a “READ THIS FIRST” section and it would say: “Don’t Dive in Without a Plan.” Lack of planning is probably the worst mistake a company can make. In a rush to establish a social media program, some marketers sign up for   [Read more...]

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TurnUpTheVolume on the Move

February 3rd, 2014 — 8:35pm

Hello OC! After losing the battle with the 405 Freeway for more than 15 years, I’m headed to Orange County. Starting Feb. 10 I’ll be based in Aliso Viejo, offering the same award-winning social media strategy, training, program development and management (dba TurnUpTheVolume) that I’ve been providing for the past six years. This move will   [Read more...]

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Hide, Delete or Ban? What to do when Haters Invade Your Facebook Fan Page

September 25th, 2013 — 4:17pm

If you’re an admin or community manager for a Facebook business page, chances are it’s happened to you. While monitoring notifications and posts, you come across a comment from a hater, shameless self-promoter, or just plain nut job. Before you panic, here are some options on how to handle negative or inappropriate posts. First, you   [Read more...]

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What a Real Relationship in Social Media Should Look Like

May 23rd, 2013 — 6:32pm

by Anum Hussain, re-post from HubSpot The promise of social media was once “one-to-one engagement” and “relationship building” … but somehow “building a relationship” in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted. How the heck did this happen? In the “offline” world, the “spray and pray”   [Read more...]

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What Story is Your LinkedIn Profile Picture Telling?

January 30th, 2013 — 4:31pm

If you’re a LinkedIn user and don’t have a profile picture, read the rest of this post and then go upload one NOW. With more than 175 million users, LinkedIn is the world’s largest business network, and a place to stand out, not hide in the shadows. When you’re at a business function–whether it be   [Read more...]

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